HYVE 2021 Autumn / Winter Lookbook / Oct. 2021
Visual Directing / Logo, Symbol / Edirotial / Styling / Graphic Design
HYVE는 일상에서 느껴지는 다양한 무드에서 오는 영감을 미니멀한 실루엣과 영한 무드로 풀어내는 컨템포러리 룩의 여성복 브랜드입니다.
하이브의 2021 Autumn / Winter 컬렉션 ‘City Travelers Club’ 은 코로나로 인해 축소된 여행과 야외활동에 대한 소망을 랜선 여행이라는 컨셉을 채택해 밝고 캐주얼한 감성으로 풀어냈습니다.
우리는 City Trevelers Club의 멤버들이 화상 회의, 영상 통화를 통해 서로의 도시를 여행한다는 스토리를 기획하여 이미지를 제작했습니다. 하이브의 구매자들이 구매 과정에서 답답한 현실에서 벗어나 새로운 여정을 떠나는 듯한 경험을 주고자 하였습니다.
HYVE is a contemporary look women's wear brand that unleashes inspiration from various moods felt in everyday life with minimal silhouettes and a young mood.
Hyve’s 2021 Autumn/Winter collection ‘City Travelers Club’ adopts the concept of online travel to express wishes for travel and outdoor activities, which have been reduced due to COVID-19, with a bright and casual sensibility.
We created an image by curating a story in which members of the City Travelers Club travel to each other's cities via video conference and video call. Buyers of Hive
During the purchase process, we wanted to give you the experience of going on a new journey away from the stuffy reality.
Hyve’s 2021 Autumn/Winter collection ‘City Travelers Club’ adopts the concept of online travel to express wishes for travel and outdoor activities, which have been reduced due to COVID-19, with a bright and casual sensibility.
We created an image by curating a story in which members of the City Travelers Club travel to each other's cities via video conference and video call. Buyers of Hive
During the purchase process, we wanted to give you the experience of going on a new journey away from the stuffy reality.
Logo, Symbol
하이브의 로고와 심볼은 영하면서도 절제된 감성을 표현합니다.
Hyve's logo and symbol express a young yet restrained sensibility.
Sweat shirt graphic
하이브의 CITY TREVELERS SWEATSHIRT의 전면 그래픽을 디자인하였습니다.
City trevelers club의 귀여운 세 맴버들과 함께 화상 회의를 통해 여러 나라를 여행하는 느낌을 받을 수 있도록 제작하였습니다.
We designed the front graphic of Hyve's CITY TREVELERS SWEATSHIRT.
It was created so that you can get the feeling of traveling to various countries through video conference with three cute members of City travelers club.
It was created so that you can get the feeling of traveling to various countries through video conference with three cute members of City travelers club.
